Taking these factors into consideration, ease of ordering must be a top priority when you select an online ordering platform because millennials are set to become the biggest spenders on food and beverages in the coming years, with much of their expenditure on food delivery.Įase of ordering, basically means that when a customer orders food from a restaurant, the entire process should be streamlined and seamless. Some of the key characteristics of this generation are that they are time-strapped, they seek convenience, they are tech-savvy, they believe in high-quality and sustainability and they are difficult to please. In fact, most businesses, even outside of the restaurant industry, are now rushing to be millennial-friendly or risk being left behind.
It was the millennials’ changing food habits that largely drove restaurants to adopt technology in order to fulfill the demand for quick, efficient and convenient services. To help you out, here’s an exhaustive analysis of the top five features you should be on the lookout for when choosing an online ordering platform. What’s challenging for them is to find a technology partner that can provide seamless integration. Seeing such unprecedented demand for online ordering, restaurants are keen on launching their own online ordering service. The biggest impact of technology and changing customer behavior has been witnessed in the online delivery space, which has grown 300% since 2014. According to the 2017 Restaurant Technology Report, 77% of millennials say restaurant technology improves their dining experience. Rapid progress in technology has transformed the expectations of customers, which in turn has led to a change in the way businesses operate.
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